What is In & Out?
The In & Out beauty concept is part of a broader approach called holistic beauty.
The latter highlights the idea that several aspects of our daily life our diet, level of physical activity, sleep, and mental health directly influence the health and appearance of our skin.
The In & Out trend consists of combining the use of cosmetic products such as creams, serums, and hydrogel patches with internal approaches via a suitable diet or dietary supplements, which can also benefit the skin by providing nutrients.
Indeed, the skin is also a mirror of our body: when the body is out of balance, it shows on our skin.
The power of dietary supplements in the “In & Out” beauty trend
Dietary supplements play a central role in this trend a new market that has emerged in recent years.
Supplements provide the nutrients and vitamins suited to the skin's specific needs. Many brands, such as dijo, have specialized in this area, offering a wide range of products to meet those needs.
Other brands go further by offering both dietary supplements and cosmetic products, such as Aime. This dual approach makes it possible to care for skin in a complete way, drawing on the benefits of external (Out) and internal (In) care.
⚠ Please note: at Technature, we focus solely on the Out side. Our expertise lies in cosmetics, so we do not offer a line of dietary supplements. That said, as experts in beauty and skincare, we can't ignore this In & Out trend.
What is holistic beauty?
The “In & Out” concept focuses on self-care through, for example, dietary supplements and cosmetic care.
This trend is a small part of an even broader lifestyle called “Holistic Beauty” a life philosophy that embraces more natural consumption, mindful eating (choosing foods according to our needs and the seasons), and various initiatives to care for body and mind through sport and meditation, for example.
Here are a few tips for bringing the In dimension into your beauty routine, beyond dietary supplements
Teas, herbal teas, rooibos, and infusions
Known for their benefits for the skin. A wise choice of plants and blends can effectively address your skin's specific needs.
Chia seeds
Ideal to help hydrate and protect the skin, thanks to their composition rich in omega-3, B vitamins, antioxidants, and protein. They help support the look of the skin's barrier and can also help address the visible signs of aging.
Fruit blends
Some fruits, such as citrus, may help address the look of skin aging, while others, like red berries, boost the skin's radiance thanks to their antioxidant content. Still others can influence the appearance of skin elasticity.
The ultimate goal is to give your body all it needs to care effectively for your skin.
Technature's answer to your skin's needs for the Out dimension!
Nature range
At Technature, we're committed to meeting this growing demand with a wide range of natural products, such as our hibiscus cream at 98.8% naturalness, our coconut lip balm at 99.6% naturalness, or our rice facial exfoliant at 100% total naturalness, to name just a few.
Warming Cleansing Stick
We're also proud to present our latest innovation. This product turns cleansing your skin into a unique sensory experience. Both a cleanser and makeup remover in one, it removes makeup and impurities. Its gentle, comforting warmth helps skin feel thoroughly cleansed while releasing its purifying, soothing actives.
Our infused hydrogels
Finally, discover our hydrogels infused with rooibos, which help give the eye area a rested, refreshed look. They contain rooibos leaves with antioxidant properties, a soothing custard-apple (anone) extract, and hyaluronic acid. This product is a perfect companion to the In & Out trend, as it suits the skin's needs well and can be paired with a blend of plants and rooibos for a drink to address the skin's internal needs.
We also formulate and manufacture many other products that follow this trend and meet various “Out” needs. Explore our product catalog to easily add In & Out cosmetics to your offering for your customers!
And don't forget: TECHNATURE can help you stand out in your cosmetics choices Innovation, Formulation, Regulation, Manufacturing, and Packaging.
The brands mentioned in this article are not necessarily our customers. We cite them for their renown in their respective fields, as significant representatives of the “in & out” cosmetics market.
