Water makes up more than 70% of most cosmetics. Has it become a non-essential ingredient?

Reducing your water footprint for more ethical cosmetics

With climate change and global consumption, water is becoming a rare and precious resource. By 2025, two-thirds of the world's population could face a freshwater shortage. Preserving water is therefore a pressing and increasingly worrying issue. As a resource that is not unlimited and is becoming scarce, water is now seen as the new luxury ingredient.

We commonly hear about the Carbon Footprint and very rarely about the Water Footprint but what is it? It is the total volume of freshwater used directly or indirectly to make a product. Today, in most cosmetic products on the market, water is the first ingredient listed, because it accounts for 60% to 90% of the product.

Solutions to reduce your water footprint

Growing consumer awareness around protecting the environment is now pushing manufacturers to look at water-free solutions. This means rethinking cosmetics to better preserve this resource — for example, by prioritizing ingredients from arid regions such as aloe vera, or by switching to solid and powder formats. A way to be ethical yet still chic!

Our solution: anhydrous products by Technature

Committed to reducing the water used in making cosmetic products, Technature is developing more and more anhydrous products. “Anhydrous” products contain no water and thus help preserve the Earth's natural water resources. When anhydrous products are in powder form, they offer further advantages. In addition to reducing the water footprint, they often lower the carbon footprint too (powders are lighter, which has a positive impact on transport). Easy to use, these on-the-go formulas can be taken anywhere.

Made-in-France formulas, water-free, some composed of more than 97% naturally derived ingredients and certifiable COSMOS ORGANIC and COSMOS NATURAL.